POSSIBLE partnered with the amazing talents of Bionic League, EightVFX, Mother, Ryan Heffington, LEGS, and Squeak E. Clean and programmed the light show content for Target’s presentation at New York Fashion Week. Lights, dancers, and music ignited the Standard Hotel, turning it into a beacon of entertainment amidst the skyscrapers of New York.
Dancers would frequently change rooms, sometimes running up four flights of stairs while changing costumes and picking up props. One male dancer had an elevator waiting to whisk him from the fifth to the 16th floor in 45 seconds. Other dancers had anywhere between 10 to 30 seconds to change floors. – The Wall Street Journal