“Gatorade “REPLAY” ft. Lupe Fiasco, Jennifer Hudson, Common & No I.D., for Gatorade”
TBWA\Chiat\Day and EightVFX approached POSSIBLE for a music video treatment featuring Lupe Fiasco, Jennifer Hudson, Common, and No I.D. After presenting a set of designs inspired by the album art, POSSIBLE unified three different types of footage with a graphical treatment.
